Jumpstart Workshop

Jumpstart is the only business workshop and networking event built exclusively for professional AV event companies. No generic sales talk, just real-world strategies, candid peer conversations, and practical tools you can put to work immediately.

About Jumpstart Workshops

The AV business has entered a new era. Clients are more informed, expectations are higher, and margins are tighter than ever. Equipment no longer sets you apart—your thinking does. Today’s buyers want a trusted partner who can own the outcome, not just deliver the gear.

That shift is an opportunity—if you know how to sell it.

Jumpstart Workshops 2026 are built for AV company owners who want to grow with intention. This is where you sharpen your sales strategy, modernize your pricing, and reposition your company as indispensable to your clients’ success.

The market has changed. Jumpstart is where your business catches up—and pulls ahead

Jumpstart Workshops are immersive, in-person working sessions designed for owners, executives, and senior leaders in the professional live event and audiovisual production industry.

Built on years of trusted industry leadership, Jumpstart has earned a reputation for real work, honest conversation, and applied execution. As the original creator steps back from day-to-day leadership, the workshops continue—grounded in the same principles, standards, and commitment to meaningful progress.

Who Attends

Owners , Founders & Managing Partners

Sales Leadership

Operations & Technical Services Leadership

FAQs

 

Q: I have dietary restrictions. What are the food options?

A: Everybody likes a sandwich from time to time, but we like hot meals and variety. There are always vegetarian and gluten-free options, but if you have other needs, please let us know.

Q: Who should attend? Is this just for Owners or Executives?

This event is built to support your entire Management Team in making stronger long-term strategic decisions. For your organization to thrive, your team should be just as informed and aligned as you are.

Q: I haven’t decided who can attend; can I still make my purchase?

A: Yes. During registration, you’ll be asked for attendee names and emails. Simply enter your name (or a placeholder name) and complete the registration. You can email us updates later.

Q: Will my competitor be there?

A: Organizations from the same industry regularly participate, and that’s often where the strongest ideas and most valuable partnerships emerge. Don’t let that hesitation keep you from joining.

Q: What’s the dress code?

A: You know how it goes… hot outside and sub-zero in the ballroom. Dress accordingly and don’t feel pressured to be too formal.
Price on Value Instead of Fear

Price on Value Instead of Fear

Most AV companies set their prices while looking over their shoulder. A competitor drops a rate, a client mentions a lower quote, a slow month arrives, and the number on the proposal quietly shrinks to match the owner’s nerves. It feels prudent because it protects against losing the job, but it ignores what the job […]

Your Warehouse Is Either Protecting Your Margin or Eating It

Your Warehouse Is Either Protecting Your Margin or Eating It

When a job is sold, there is a margin built into the plan. The proposal accounts for equipment, labor, sub-rentals and the other costs anticipated when the job is priced. What is much harder to see is how much of that expected margin can disappear between the signed proposal and the truck leaving the warehouse. […]

What Keeps a Client Coming Back

What Keeps a Client Coming Back

A clean show and a fair invoice get you paid once. Neither one is why a client picks up the phone and calls you for the next job instead of putting it out to bid again. Price and performance are what a client expects going in, the baseline of the transaction, and baselines don’t get […]