How small AV companies are beating the big guys
The big production companies have one structural advantage above everything else: they can hand a planner a single contract and a single point of accountability for any market, any size, any scope. That’s what planners are actually buying when they go big. Not better gear. Not better crews. Certainty. Small companies lose that pitch every […]
Your “Competition” Might Be Your Greatest Asset
Your “Competition” Might Be Your Greatest Asset There’s a common instinct in small business: keep your head down, guard your strategies, and never let the shop down the street see how the sausage is made. It makes a certain kind of sense. You worked hard to build what you have: your clientele, your vendor relationships, […]
Your Not Bad at Hiring
Salespeople who don’t sell. Department heads who walk out with your clients. Young techs who treat a flawless show like just another shift. These aren’t bad luck — they’re solvable. Here’s how. I’ve talked to a lot of AV company owners over the years. At some point in almost every conversation, one of three stories […]
Stop Selling AV. Start Removing Fear
The real reason meeting planners choose in-house AV over you has nothing to do with your equipment, your price, or your portfolio. Here’s what’s actually happening — and how to win. You’ve been in this situation before. You know your company offers better equipment, more creative production, and a lower price point than the in-house […]
The Forces That are Controlling Your Future
Are telling you to change your priorities The world around us keeps changing. Buyers seem perpetually confused about how to source the best suppliers. Once they latch on to someone that “gets it”, they stick with them. Are you that person? Are you that company? Successful companies never compromise on these eight transactional priorities: Define […]
The Most Powerful Marketing Tool in the AV Industry Isn’t a Platform
Published 3/28/26 There’s a gap that shows up in production companies more often than anyone likes to admit. In person, the owner is sharp, credible, and clearly knows the craft. They read a room. They earn trust fast. Online, that same person is quiet, generic, or invisible. It’s a costly disconnect, and it has nothing […]
Prompt Like a Technical Director
Published 3/18/26 How Mastering AI Turns AV Stress into Creative Dominance Jensen Huang, the CEO of Nvidia and arguably the most influential voice in tech right now, did not mince words: mastering AI prompting is a superpower. His audience was Silicon Valley, but his message belongs to every AV company owner staring down a 72-hour […]